One of the main sources of inspiration for the outfit titled
Little Akazukin was the Japanese fashion sub-culture Lolita or Loli, a term used by the Japanese to describe a specific dress code or dress cult, most common among teenagers and young adults living in and around Harajuku, Japan. This style of dress draws inspiration from Rococo, Victorian and Edwardian costuming with the aim of imitating the look of Victorian children or porcelain dolls.
Although there are many sub-sets or inter-mixing of styles that fall under the Lolita umbrella such as Gothic-Lolita, EGL (Elegant Gothic Lolita) and Gory or Grotesque Lolita, Lolita-Punk or the weaving of both punk and Lolita styling was of particular interest to us as designers of the DMONIC INTENT label because of our natural interest with the clothing and culture surrounding the late 1970s fashion movement.
During the initial stage of design and development we decided to create an interpretation of the Japanese styled Punk-Loli with greater emphasis on elements that hold high interest and value with us to serve as the conceptual basis behind the work. This includes the juxtaposing of two or more contrasting elements that were brought together to create an integrated whole.
Our attraction to typical Punk fashion found us incorporating tartan fabric into a garment that would not have been part of the signature garments and imagery worn during this anti-fashion movement. Initially intended to attract attention and to frighten, punk fashion was definitely not meant to be pretty, but rather controversial. In contrast to punk, the more faithful of the Lolita community believe that a true Lolita is meant to be respectful, polite and demure at all times. Edwardian elements evident in Lolita fashion include ruffles, ribbons, bows and frills as all-over decoration on dresses, lace trims and the application of crinolines or petticoats to add volume under skirts. By combining the aesthetics of punk fashion and Lolita styling we created a look that can be recognised as incorporating both of these looks, both pretty and sinister.
To further drown
Little Akazukin in the category of street wear, we decided to add some signature street elements. The hood is a popular and common garment today that has great historical connotations, probably the most famous of which comes from the tale of Little Red Riding Hood. Although there are many different theories behind the tale (many of them involving sexual references) we decided to use the image of Little Red Riding Hood as portrayed by these darker descriptions as inspiration for a certain look or feel we thought could easily be street related. The waistcoat which can also be traced back through history has been added to reflect how any garment can be developed to be made contemporary in style.
Little Akazukin has been created with popular youth culture in mind. From New Zealands streets, to Japan and London,
Little Akazukin has the ability to appeal to a range of people, young and old, regardless whether it would be worn or just admired. As sisters and designers we always design clothing that reflects our interests such as street culture, music and art and hope that like minded people and people who may have no common interests also love what we feel natural doing.